Preserving the Brilliance of Each Season.
Bringing Nature's Bounty and
Moments of Wonder to Your Table.
We do more than simply deliver vegetables and fruits.
We are guides who bring irreplaceable gifts of
nature—nurtured by soil, water, and
farmers' devotion—to the stage of your dining table.
"Safe and secure" is just the beginning.
What customers truly desire might be
the "moments of delight" that lie beyond.
- You want to provide vegetables with rich, authentic flavors.
- You want to convey farmers' passion and commitment, creating displays that resonate with customers.
- You want to differentiate with special, valuable produce unavailable elsewhere.
- You haven't fully communicated the true value that justifies customers' purchases.
- You're unsure how to effectively display and promote direct-from-farm produce to showcase its full appeal.
If these thoughts resonate with you,our delicious farm-direct vegetables will surely meet your expectations.
Why Do Discerning Professionals Choose
Earth to Table's Carefully Selected Vegetables?
The reason lies beyond simple produce distribution:
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[Reason 1: Pursuit of Flavor and Rigorous Selection]
An uncompromising pursuit of flavor excellence. We meticulously evaluate soil, cultivation methods, harvest timing, and freshness to select truly delicious vegetables available only in that season and region. We don't limit ourselves to organic or pesticide-free options, but focus on authentic flavors that impress even professional palates.
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[Reason 2: Expert Selection and Diverse Offerings]
Discerning expertise that meets professionals' needs. Rather than using uniform standards, we identify vegetables perfectly suited to specific culinary applications and customer preferences. We select outstanding specimens from both organic and conventional farming methods, offering inspirational choices that stimulate professional creativity.
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[Reason 3: Quality and Reliable Supply]
Unwavering commitment to consistent quality and stable supply. We've built a system that delivers high-quality vegetables meeting our strict standards, in the quantities you need, when you need them. Beyond exceptional taste, we provide the reliability and peace of mind that supports your daily operations.
Would you like to glimpse the stories of soil and sun?
Here are vegetables with stories worth telling.
Now that "safe and secure" has become standard,
Are you providing
value beyond that?
If you feel your farm-direct produce section is just like any other store's offerings...
- You might not catch the attention of health-conscious consumers or those concerned about food safety.
- Without distinctive strengths, you might not leave a lasting impression on customers.
- As a result, you may struggle to gain repeat customers and anticipate long-term sales growth.
- Customers might miss the true value and deliciousness of your vegetables.
- You could fall into price competition, squeezing your profits.
- Differentiation becomes difficult, causing your offerings to get lost among competitors.
The Added Value
Earth to Table Provides
Break free from "ordinary" farm-direct produce sections and create a memorable, captivating space for your customers.
Earth to Table is not just a direct-farm produce supplier.
Beyond the given "safety and security," we offer a comprehensive solution to fill your farm-fresh produce section with "exceptional value" by adding elements that resonate with customers: flavor, stories, and experiences.
"This is exactly the support we needed!" Exceeding Procurement Managers' Expectations.
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[Seasonal Selection]
![[Seasonal Selection]](/img/img_service_item_01.jpg)
Leveraging our extensive network of contract farmers, we identify and carefully select vegetables and fruits at their peak of flavor each season. Our close partnerships with farmers allow us to deliver optimal taste at the perfect moment.
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[Flexible Ordering] From
![[Flexible Ordering]](/img/img_service_item_02.jpg)
From small to large quantities—we accommodate your needs!
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[Comprehensive Promotional Tools]
![[Comprehensive Promotional Tools]](/img/img_service_item_03.jpg)
We provide POPs, brochures, video content, and other tools to boost your sales.
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[Expert Advice]
![[Expert Advice]](/img/img_service_item_04.jpg)
Specialists with extensive knowledge of direct-farm produce will support you from implementation through sales.
Case Studies
Case 1: Mid-sized Supermarket Chain in the Greater Tokyo Area
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● Challenges Before Implementation:
Growing demand for direct-farm vegetables from health-conscious customers, but existing supply routes had issues with quality and quantity stability. The farm-direct produce section had uniform offerings and couldn't differentiate from competitors. Unable to fully convey the appeal of direct-farm vegetables to customers, resulting in stagnant sales.
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● Results After Implementation:
After introducing fresh, delicious produce from Earth to Table's partner farms, customers frequently commented, "This is delicious!" Using promotional tools provided by our company—including farmer stories and recipes—significantly increased customer purchasing motivation.
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● Deciding Factors:
The diversity of varieties and truly delicious vegetables and fruits that would help differentiate their store. Comprehensive informational materials and promotional tools about farmers' passions and commitments enabled "empathy-based selling." Thorough support from dedicated representatives addressed all concerns about implementation.
Q&A: Frequently Asked Questions
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Q1: Do you have organic JAS certification?
Yes, some of our vegetables have organic JAS certification. However, even without certification, we deliver high-quality direct-farm vegetables and fruits that meet our strict standards for safety and security.
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Q2: How do you select your contract farmers?
We partner with trusted farmers who meet our strict standards for soil preparation, cultivation methods, and quality management. We conduct regular inspections to maintain and improve quality.
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Q3: How extensive is your product range?
We offer a wide variety of produce including leafy greens, root vegetables, fruiting vegetables, seasonal specialties, and terroir vegetables. If we don't currently carry a particular variety, we'll do our best to source it according to your needs. Please feel free to inquire.
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Q4: Can I order as little as one item?
As a wholesale supplier, we have established an efficient delivery system for business-scale customers with consolidated quantities. Therefore, we regrettably cannot accept individual orders of just a few items. For specific delivery quantities and conditions, please contact us for detailed information.
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Q5: What is your logistics system like?
To deliver produce in the freshest possible condition, we've established a system to ship products as quickly as possible after morning harvest. For vegetables and fruits from Chiba Prefecture, we can deliver items harvested in the morning to supermarkets in and around Tokyo by that evening using our own delivery vehicles. For other regions, we use optimal shipping methods to maintain maximum freshness. Please contact us for details.
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Q6: Do you provide sales promotion support?
Yes, we provide promotional tools such as POPs, brochures, and video content featuring vegetable characteristics, cultivation stories, and recipes to support sales at your store. We also offer in-store tasting sessions and other sales support.
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Q7: Can staff without knowledge of direct-farm vegetables still sell them effectively?
Absolutely, don't worry. We prepare detailed product profiles for all our direct-farm vegetables, summarizing variety characteristics, flavor, recommended cooking methods, and growers' commitments in an easy-to-understand format. This allows your staff to confidently explain and sell to customers without specialized knowledge. Of course, our specialist representatives are always available to provide support if you have any questions.
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Q8: What are your prices?
We prepare a weekly shipping list with the latest prices and availability information. Please refer to this list for details on vegetable types, sizes, quantities, and more.
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Q9: Do you offer samples?
Yes, we do offer samples for some products. Please feel free to inquire.
Would you like to glimpse the stories of soil and sun?
Here are vegetables with stories worth telling.
In Closing
Delivering Passion to Tomorrow's Dining Tables
To our professional buyers with discerning eyes, thank you for your continued support.
Since our founding, Earth to Table has worked closely with producers nationwide, driven by our strong desire to "deliver truly delicious, safe, and secure direct-farm vegetables to dining tables."
Today's food environment is constantly evolving. "Safe and secure" has become standard, and customers now seek superior taste and quality, along with stories behind the cultivation and faces of the producers.
Our vegetables are grown in healthy soil, with producers' passion and skill poured into every step from cultivation to harvest. We want to honor their commitment and deliver it to customers through your stores.
When you choose our products, we not only supply vegetables but also provide promotional tools and attentive support from staff knowledgeable about direct-farm produce, so you can implement with confidence.
Rather than pursuing short-term profits, we aim to build long-term partnerships that allow us to grow alongside producers and contribute to customers' healthy, enriched dietary lives.
For dining tables filled with smiles and delicious flavors in the future.
Let's create new value together.
We look forward to hearing from you.
Earth to Table Co., Ltd.
CEO Naka Kurita
Would you like to glimpse the stories of soil and sun?
Here are vegetables with stories worth telling.